To be successful in any business, it is necessary to maintain good PR not only with your prospects and clients, but also many others, who are directly or indirectly involved with your business. There are many examples where well-known business houses had to suffer great loss in their business due to bad PR.
However, there can be a chance that PR disaster can happen due to many circumstances beyond your control. You may visit Website http://pha-media.com/insights/crisis-reputation-management/top-ten-worst-reputation-management-disasters/ to learn about few worst cases of PR disasters. What should you do in such situation? In this article, we will discuss about few positive actions that you must take to regain the trust of your clients.
- Acknowledge the problem
There is every possibility that a company may find itself in similar situation faced by many reputed companies as given in the above website. In such situation, it is best to acknowledge the real problem rather than defending it. Thereafter, you may create a task force to investigate the matter thoroughly.
You must empower the task force to communicate with the press and other social media by projecting the correct picture with the help of blog posting so that they can get an idea about public reaction. Without knowing the public response, you will not be in a position to set your priority.
- Identify your supporters
There are always two sides of the coin. Due to bad PR, you may have created many enemies, but there are certainly few friends among the clients, dealers and collaborators. So, you must contact them individually and explain them your position. You can also form a group however small it may be.
- Create empathy
You must create empathy for those who were hurt by your bad PR. Either you may try to compensate them monetarily in case they have suffered any financial loss and be little more generous to them. This may be an expensive route, but most of the company’s who were in such position were able to regain the trust of their adversaries in this way.
- Try to act fast to stop negative sentiment
When your brand has been maligned then most of your competitors will try to take the advantage of the situation and try to seize your customer. Therefore, you must create another task force to stop your customer to change their track. You need to act fast as you cannot afford to lose your customer to suffer further loss. Before your competitor starts approaching them, you must get your customers back by offering them certain incentives.
- Try to rebuild your reputation
While your short-term task forces are in action you must manage the affair of your company by implementing certain changes so that it can salvage your reputation back. Whatever statement that you make to public, you must do it with full sincerity as you must remember that people has lost your trust and hence will not be ready to believe you again.