Nowadays information is the new currency and the main asset of every successful company. We all know that knowledge is power and information is liberating, but the way you filter, process and implement available data defines the creativity and productivity of your business and, what is most important, enables you to have a clear view of your target audience and strengthen ties with your existing and prospective clients.
Financial business, as any other business, is all about satisfying the client. Since employees of financial organizations, big or small, deal with a tremendous amount of information on a daily basis, it is becoming imperative to deploy top-notch CRM software in order to computerize the process. Bpm’online (visit www.bpmonline.com/crm/financial-crm for more information), a leading provider of CRM automated solutions, offers a wide variety of financial services, including sophisticated but easy-to-use software for banks and financial companies to streamline customer-facing processes. Make the most of your contact data for a flawless customer communication experience with bpm’online’s CRM Financial Software. Let’s look into some of the information-oriented benefits that this automated CRM solution will give to your business.
CRM Financial Software as a single customer database
Attracting new clientele while keeping your customers loyal is among the top priorities of a finance business. As the goods and service sector gets more and more advanced, clients expect a personalized approach from companies they entrust with their personal data. However, drawing up customers’ profiles manually and processing and tweaking thousands of information spreadsheets is a very challenging task for your client-facing teams. A smart CRM Financial Software pulls every discrete bit of customer information into one neat database that filters and stores all your contacts. You will never again have to struggle with mixed up or accidentally lost information, because all you need is a single application seamlessly blended into a single platform. Managing customer-facing operations has never been easier.
Safety of personal data
With hackers and identity thieves, finance-related data security is a growing concern among companies in the finance sector as much as their customers. Bpm’online’s CRM automated solution is equipped with advanced security systems to keep your valuable information intact and safe from leakages.
Full view of cuCRM Financial Softwaretomer journey
CRM software is designed to make a company’s operation process as smooth as possible by automating its marketing, sales and service activities. You will be able to track the whole cycle from the initial customer request, through meetings and contracts, to delivering the service and use the information to draw up your customers’ behavior patterns, predict changes or devise strategies for your future clients.
Data at your fingertips
Bpm’online’s CRM Financial Software enables you to manipulate your customers’ profiles in any way you like. You can
- Complete existing files and fill information gaps with important details as soon as you know them;
- Group and segment your clients according to geography, demography, product preferences and more;
- Keep separate profiles on legal entities and individuals, existing clients and prospective leads;
- With pre-built social media integration features, extract valuable information from your clients’ Facebook and Twitter accounts to enrich your client awareness;
- Avoid duplicates and eliminate recurring records either via automatic or manual search.
Agility and the ability to adapt are important competitive advantages over your rivals, which, with a powerful CRM financial solution, are only a click of a mouse away.
CRM Financial Software interface
An appealing and user-friendly interface is a small but not trivial benefit for both customers and employees. Easily adjustable and available across all popular stationary or mobile devices, it will turn work into an enjoyable practice.
A satisfying business-to-customer experience
According to Sydney J. Harris, ‘the two words ‘information’ and ‘communication’ are often used interchangeably’. Convert the knowledge you have of your client to value by personalizing strategies and tailoring products and services specifically to his/her needs. Complete history of your communications, a 360o profile and time saved through automatic document flow will help you analyze your database from a different angle and make more people interested in your services.
Simply put, deploying appropriate CRM software is a small effort that will make a difference and add value to your company performance.