The popularity of Magento shopping cart – 26% of the market, more than any other e-commerce software – comes as no surprise to Magento fans. The platform is known for its functionality and hundreds of add on features, which can be used to create a customized online store up to the modern standards.
If you are new to Magento community or if you are not sure whether you should use Magento platform for your online store, check our list of the advantages of Magento, which prove that Magento is far ahead of the competition:
Top security features
The number one concern of online retailers is also extremely important for Magento developers. Magento is equipped with many solutions, which allow you to keep your online store secure, including SSL encryption for both front-end and back-end. However, the best set of security features is provided with Magento Enterprise Edition (Secure Payment Bridge).
Search engine optimization features
Magento is SEO ready right out of the box and most importantly – the SEO features are easy to use even for less experienced Magento users. Among the most useful SEO functionalities are: Google sitemap, customized URLs and meta information for all pages of the online store.
Mobile commerce features
Magento keeps up with the growing m-commerce industry and offers useful solutions for anyone, who wants to run a mobile online store. Preview of mobile website and customization of mobile store catalog (full size or customized to fit the requirements of mobile customers) give users full control over their shopping carts optimized for mobile devices.
Multiple store support
Out of the box Magento allows you to create multiple websites and manage them separately. This makes Magento the perfect choice for web development companies and anyone, who runs numerous businesses online and want to manage them all in one program.
Website management features
Magento offers dozens of highly useful website management features, some of which caters to the needs of big online retailers, some will be more useful to small businesses. Among some of the website management features are: support of localization, numerous currencies and tax rates, quick upgrades, CMS for informational pages and many more.
Product browsing features
Adding and managing products in Magento is simple and intuitive. The most useful product browsing features offered in Magento are: adding numerous images per product, stock availability, product option selection, product views, multi-tier pricing up-sell and many more.
Checkout customization features
Checkout page is one of the most important features of any online store and Magento offers you many functionalities, which allow you to fully customize the checkout page, making it as simple as possible. Magento also allows you to add features such as guest checkout, shipping to numerous addresses and accepting gift messages.
To summarize – Magento has a lot to offer to those, who know how to use it. The main disadvantage of Magento is, ironically, its complexity – only experienced developers will be able to use Magento features to their best and deliver websites of outstanding quality. If you do not have any programming skills order custom Magento development services to enjoy all of the features of one of the best shopping carts.
Marta Gromadzka is a writer and editor with a wide variety of experience, including writing for websites internationally and editing books on many different subjects and in a variety of formats.